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17 May 2008 (www.AllPayNews.com) (National Restaurant Association Show, Chicago, IL) - Givex, a global provider of closed loop card technologies, including gift, loyalty and other stored value programs, announces today at the National Restaurant Association Show, the successful launch of its SKU (Stock Keeping Unit) Loyalty Program.

This is a great enhancement to Givex’s current Points-to-Dollar Loyalty Program where loyalty card holders earn points with every purchase. Points can be redeemed for rewards or automatically converted into money back on the card. With Givex’s new SKU Loyalty Program, merchants can reward customers for purchasing specific products or services. Givex Merchants who subscribe to this service can tie point rewards or discounts to the purchase of specific SKUs. The flexible Givex system can be further customized with promotional rules, such as providing bonus points if the SKU was purchased on a particular day of the week.

Merchants simply specify the SKUs to be included in the program and the corresponding rewards. They will be able to manage these settings using a secure online interface. Whenever a loyalty card holder makes a purchase, the Givex database automatically checks for relevant SKUs and applies their associated rewards, allowing merchants to focus on the customer experience. The SKU Loyalty Program is currently available on POS systems that are certified with Givex SKU Loyalty.

"We’re excited to provide this additional customer acquisition and retention program," said Amanda French, VP Sales and Marketing, Givex. "We’ve listened to our customers to bring this technology to market where they can use it to drive sales of specific SKUs and implement a wide range of unique promotions to distinguish themselves in the marketplace."

In addition to loyalty program technology, Givex also provides other solutions for all aspects of a merchant’s business including: gift/stored value cards, e-gift certificates, frequency cards, returns cards, employee incentives, expense accounts, promotional cards and coupons.

About Givex Corporation

Givex uses pioneering, award-winning card management technology to help our partners in over 35 countries deliver customer acquisition and retention programs that improve profit performance. Our experience, reliability and commitment to excellence have established Givex as a global leader in closed loop transaction processing since 1999. For more information, visit www.givex.com