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More than 20 New Models Launched Worldwide; 80% Deploying Atrua’s Solution

CAMPBELL, Calif., February 5, 2008 (www.AllPayNews.com) – A recently released analysis of worldwide market data from 2007 reveals a greater than 10 times increase in the number of new models of mobile phones launched that protect user data through fingerprint recognition. Just as fingerprint sensors became a standard feature in notebook PCs starting in 2005, a market inflection point has been reached in the mobile phone market, with more than 20 new fingerprint models introduced this past year.

“With mobile phones of all forms carrying ever-more sensitive data and now acting as wallets, it’s clear that mobile users will want the combination of security and convenience inherent in fingerprint sensors. In 2007 we saw clear momentum as fingerprint sensors expanded from laptop to handset - and the beginnings of broad adoption in the mobile phone market,” said Craig Mathias, a Principal at the wireless and mobile advisory firm Farpoint Group.

Evident from the 2007 figures is Atrua Technologies’ (www.atrua.com) position as the industry’s leading provider of fingerprint recognition solutions for the mobile phone segment of the market. Atrua’s fingerprint solution is referred to as a fingerprint touch control, because it is a dual functionality device providing both fingerprint authentication and touch navigation. Atrua’s fingerprint sensors were the first specifically designed to serve the needs of mobile phones by providing important features such as low power consumption and the need for few host processor resources, while only requiring a few additional external passive components, seemingly key factors in their dominance of this demanding market.

Described in Fingerprint Recognition in the Mobile Phone Market: An Analysis of Worldwide Trends in 2007, the analysis covers new fingerprint mobile phone models introduced in each region, as well as updates of existing models, and describes the application drivers that have led to the significant jump in new models. The analysis of applications also looks at the impact of key emerging application drivers such as contactless banking and payments solutions, highlighted last year in the U.S. by Cellular South’s first-of-its-kind trial of fingerprint enabled Near-Field Communications (NFC) phones, which exclusively used Atrua’s fingerprint recognition solution.

Fingerprint Recognition in the Mobile Phone Market: An Analysis of Worldwide Trends in 2007 is available by contacting info@atrua.com.

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Control™ solutions for mobile devices. Intelligent Touch Controls are a new class of touch input device that improves ease of use and convenience for advanced applications and services on mobile phones, portable media players and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers two product families: fingerprint touch controls and VSense analog touch controls. Atrua’s fingerprint touch control is the number one selling fingerprint solution for mobile phones. The fingerprint touch control solutions utilize Atrua’s advanced fingerprint sensor and intelligent NeuralMatcher™ software technology, compatible with key international standards, to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs™, joysticks, and touch-sensing surfaces, Atrua’s VSense analog touch controls enable rotary input, and mouse-like any-direction movement with pressure-variable control. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. Atrua’s customer list comprises leading mobile device makers around the world including Toshiba, Sharp, Kyocera, Sagem/Porsche Design, and leading Chinese phone makers Ningbo Bird and CECT. The company’s backers include BlueRun Ventures (formerly known as Nokia Venture Partners), Ericsson Venture Partners, and Hua Hong Group. For more information please visit www.atrua.com.

Press Contact:

Greg Vitarelli

Sherpa Media Ltd

+44 (0) 20 7379 4007

gv@sherpanet.com

Atrua Contact:

Marc Ostrowski

Director of Marketing

+1-408-370-8037

mostrowski@atrua.com