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Kount: Dynamic Fraud Detection
KountTM Targets Specific Internet Threats
Selling online involves risks not normally associated with traditional storefronts and requires a specialized approach.
Threats associated with online transactions include:
- Constantly changing customer personas.
- Anonymizing tools.
- Highly organized networks of compromised terminals (botnets).
- Rapid proliferation of stolen cards including CVV and PINs.
Kount is a next-generation fraud control service designed specifically to identify suspect transactions on the Internet. It is a SaaS (software as a service) hosted application, which means there is no software to install. Kount merchants receive real-time risk assessments, plus Kount's exclusive Dynamic Scoring. The Dynamic Scoring tool monitors each transaction for changes in risk at any time, whether before or after fulfillment.
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