Newly Launched SecureFraud Protects Individuals and Businesses from Falling Victim to Online Fraud

In response to the consistent increase in reported auction fraud and other forms of online fraud, SecureFraud now offers fraud protection, fraud investigation, fraud reporting and loss prevention services to businesses and individuals throughout the United States

Lexington, KY (AllPayNews.com) November 27, 2008 -- Despite measures and advanced technology implemented by some of the industry's leading auction sites including eBay.com to curb fraudulent activity, online fraud continues to be one of the fastest growing crimes in the United States and abroad. SecureFraud (www.securefraud.com), a newly launched firm specializing in loss prevention and online fraud investigation, now provides services to both businesses and individuals who want to protect themselves from online fraud. Serving clients in the United States, Puerto Rico and the U.S. Virgin Islands, SecureFraud is poised to become the industry's foremost authority on auction fraud and other forms of online fraud, and American consumers' first choice for fraud protection, reporting and loss prevention.

According to the 2007 Internet Crime Report, fraud victims in the United States suffered nearly $240 million in reported losses, a significant increase from the previous year. Of those cases, auction fraud was the most widely reported complaint. Experts now fear that as an increasing number of consumers utilize auction sites during the economic downturn to find bargains, or to make additional income by selling household items, the potential for increased auction fraud and other types of online fraud could be enormous.

"The number of reported Internet fraud victims and the calculated total of losses is staggering, and it's not just growing everyday, it's growing every hour," said Paul McAfee (CIO) Chief Information Officer. "What's even more troubling is the number of fraud victims who don't come forward to report auction fraud and other forms of online fraud. Unfortunately, many fraud victims feel like they don't have an advocate, or don't know where to turn for fraud protection, so they decide to just cut their losses. Internet scammers are capitalizing on this segment of the population in a big way."

While a number of government organizations have been established to help fraud victims report auction fraud, and other types of online fraud, the process can be time-consuming, cumbersome and in many cases offer little to no results. SecureFraud offers efficient fraud investigation services, fraud protection, and fraud prevention tools to help mitigate frequent complaints by fraud victims, and fill a void in the industry. The company's experienced fraud team has a long history of working online fraud, auction fraud and other types of auction and ecommerce fraud investigations. They work closely with fraud victims, including individuals and both small and large companies to combat and prevent online fraud, and implement innovative fraud protection and loss prevention measures.

SecureFraud is available for both individuals and businesses, starting at just $10 per month. The company offers fraud protection, fraud investigation and reporting services handled by a world-class loss prevention and fraud department. Statistics show that companies and individuals who employ the assistance of an experienced loss prevention and fraud department are 60 percent less likely to become fraud victims.

"Approximately 500,000 online fraud cases have been turned over to federal, state and local law enforcement agencies for investigation, however many of these cases are never resolved to the satisfaction of the fraud victims," said McAfee. "At SecureFraud, we diligently investigate each case, with the goals of locating the perpetrator and retrieving lost assets. We're very committed to the work that we do, and the pursuit of justice for fraud victims everywhere."

For more information about auction fraud, fraud protection or to report online fraud, visit www.securefraud.com. Enroll in SecureFraud's Individual Total Protection Plan or the Business Total Protection Plan today.

About SecureFraud:
SecureFraud is an industry leader in fraud protection, online fraud investigation and resolution, and is led by experienced and successful loss prevention and fraud professionals. Based in Lexington, Kentucky, the company serves clients throughout the United States, Puerto Rico and the U.S. Virgin Islands.

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